"It’s an edible but it hits you less a time versus an edible where it takes longer to work. And there’s no learning curve - everyone knows how to drink a beverage.”

It was never meant to be taken seriously. When Amy Ludlum, 32, and Peter Bishop, 29, co-founders of the San Francisco-based cannabis soda brand California Dreamin’, first came up with the idea for what would later become their business, they just wanted to have fun.

The millennial couple was on a camping trip with friends and they wanted to create a healthier alternative to drinking beer and being hung over. To their surprise, the homemade concoction turned out to be a big hit.

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Iris Dorbian ~ Forbes.com ~