“Will people look for a brand of cannabis? Or will people look for a particular dispensary? Or a particular device? At the moment, many consumers are still learning how to approach the market, so things are very in flux."

It’s the cannabinoid calm before the storm.

Cannabis industry observers feel we’re on the threshold of what could be a branding battle.

“There will eventually be a power struggle between retail brands, product brands and device brands,” says Tim Calkins, clinical professor of marketing at Kellogg School of Management at Northwestern University.

Click here to read the complete article

Paul Talbot ~ Forbes.com ~