A year after full legalization, cannabis retailers in San Francisco are working hard to take the taboo out of smoking weed.

"What kind of high you looking for?" asks a man standing behind a case of cannabis concentrates that only a year ago would have required a doctor's note to purchase.

As sunlight streams into the steampunk-themed lounge at Urban Pharm in San Francisco's South of Market neighborhood, the "budtender" offers a few options to a young woman visiting from New York and allows her to sniff each one before making a purchase.

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Jonathan Bloom ~ NBCLosAngeles.com ~