Vilchis’ eye is on both the profit margins and the health benefits of her beloved CBD products.

In many ways, it makes sense that Priscilla “Queen of the Desert” Vilchis was among the first CEOs to receive a few of California’s first preliminary licenses to cultivate and produce recreational marijuana from the City of Lynwood.

She’s a SoCal native who was raised just up I-5 in Pasadena, but also a member of the industrialization generation of businesspeople who are dramatically revamping the marijuana industry at the dawn of the state’s legalization.

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Caitlin Donohue ~ Remezcla.com ~