In California, seniors are getting together to sample weed-laced lip balms, topical ointments, and tinctures in Mary Kay-style parties at their retirement communities.

Baby boomers make up one of the fastest growing age groups to embrace marijuana.

One study found a 71% increase in marijuana use among adults aged 50 and older in the last decade. A San Francisco-based startup is capturing their interest with direct-sales events inspired by the cosmetics companies that have done the same for decades.

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Melia Robinson ~ Business Insider ~