Image of a marijuana joint being rolled
Is marijuana going corporate even before it is completely legal? Are corporations trying to muscle into the marijuana trade? What is the model for this?
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A recent NBC Today Show featured a whole segment on - essentially an infomercial - about a company conceived by the family of Jamaican Reggae singer and pot enthusiast Bob Marley. The cannabis capitalist style is called Marley Natural, a brand of marijuana to be sold globally. The company has about $50 million in capitalization.
 
“My concern is the Marlboroization or Budweiserization of marijuana," Ethan Nadelmann, executive director of the Drug Policy Alliance, told NBC news. "That’s not what I’m fighting for,.” 
 
Also interviewed in conjunction with the rollout was Keith Stroup, founder of the National Organization for the Reform of Marijuana Laws. He was quoted by NBCNews as saying that he is not comfortable with the capitalism angle. 
 
“It’s  a  cultural thing,” he said. “All of us have at least a  little bit of discomfort with the corporate stuff.”
 
But as NBC showed the corporate suits are not uncomfortable with marijuana. Brendan Kennedy, CEO Privateer Holdings, is one of the investors. His interest is purely financial. He also noted that those who are younger are more accepting of pot - as if older people never heard of it.
 
NEW YORK (MainStreet) ~ Jan 16, 2015
 
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