Weed From Well-Known Lifestyle Brands Is Next Stage of Legal Cannabis
In July, to commemorate their first anniversary, a Colorado couple in their 30s wanted a treat that would help them extend the high of their special day: custom gold-foil-tipped marijuana cigars.
They went to Made in Xiaolin for a $1,200 set of “cannagars,” made with premium flower and bearing the wedding date stamped on the rolling paper. “We compare it to popping bottles,” says Christopher Louie, the founder of the company 30 miles southwest of Denver. He has aims on Aspen’s party scene next.
Four-figure blunts are but one part of a burgeoning market for personalized, high-end cannabis products, especially on the West Coast, where growers often have a glut and are trying to find new ways to market their harvest. Oregon and California, two states with a long history of cultivation, have experienced oversupply since marijuana was legalized. (Interstate commerce is federally prohibited, and Oregon produces more legal weed than its residents can consume, while California still has a robust black market on top of its new legal industry.)
Claire Ballentine and Craig Giammona ~ Bloomberg ~