We have sommeliers for wine – why not concierges for cannabis at retail shops?
There are nearly 800 strains of cannabis available on the legal market, with more being cultivated all the time. On top of that, there are countless formulations of edibles, tinctures and other cannabis products.
Like the wine industry, cannabis is a complicated market for consumers. In the wine industry, sommeliers guide consumers into making choices based on region, vintage and other attributes. Cannabis is primed for a similar approach, but not nearly enough dispensaries are staffed with the sort of experts to provide it.
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