1 minute reading time (76 words)

Illinois cannabis growers advised to follow craft beer model and specialize

cannabis plants in white background

Like craft brewers, craft cannabis growers can’t compete in size or price with established businesses in their industry, so they’d better stand out with unique products and strong partnerships.

That was the advice that established dispensary pros dished out at a recent gathering of newly licensed entrepreneurs. With startup businesses aiming to create higher-quality specialty products, the resulting industry should be more diverse, both in ownership and in the variety of products for consumers.

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