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How to Successfully Expand Into Other Categories

As co-founders of beam, a three-year-old direct-to-consumer CBD wellness brand, we’ve learned that our initial hunch was right: There were plenty of highly active people like us, looking for high-quality remedies that would help us perform our best. People want a clean, all-natural product that works. So when our customers asked us to make a hydration product that can be used every day, we took a familiar approach: sweat the details, listen to feedback and stay true to the mission. 

Here’s what we’ve learned in the process of launching elevate, our first-ever functional hydration line.


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