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Coveted cannabis: Why California weed growers are pursuing appellations like wine makers – Cannabis News

Wine experts are working with growers in California's well-known Emerald Triangle to set up standards that define specific regions and brands.

2017 could be a pivotal year for marijuana growers and consumers alike in California – and particularly in the state’s fabled Emerald Triangle region.

If California voters approve a recreational legalization measure next month growers in Mendocino, Humboldt and Trinity Counties — the area making up the Emerald Triangle — will face a variety of new dilemmas.

One big worry involves speculators snapping up land in the region, and openly planning to exploit the area’s decades-old reputation for producing some of America’s best and most potent cannabis.

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