Access to a vast amount of data allows growers to optimize for environmental changes and variables and can even change the strain of the product.

Data helps to drive every industry now.

When used effectively, it can lower operational costs and utilize resources in a more effective manner.

The U.S. legal cannabis market was valued at $11.9 billion in 2018 and is expected to be worth $66.3 billion by the end of 2025.

With this kind of growth, data collection and use are essential to the Cannabis industry in many ways.

Click here to read the complete article

Nicole Martin ~ Forbes.com

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