There are 77 million Baby Boomers in the United States, and according to AARP, they are projected to wield 70% of all disposable income within the next four years.

Healthier and wealthier than any preceding generation, Baby Boomers are discovering—and re-discovering—cannabis at unprecedented rates, as a recent report on the California market indicates.

But is the cannabis industry equally invested in discovering them?

Click here to read the complete article

Abbie Rosner ~ Forbes.com

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