For years, marijuana sellers focused on guys who like to get high. To attract women they are emphasizing wellness and low doses.

Long before marijuana showed up in fancy dispensaries, the weed market mostly consisted of young guys who love to get high.

So it stands to reason that early purveyors of legal weed mostly emphasized the potency of their products and leaned heavily on stoner culture, including Instagram images of scantily clad women and giant plumes of smoke.

“It was Duck Dynasty, meets Wu-Tang, meets a lot of misogyny,” says Adrian Sedlin, the chief executive officer of Canndescent, which became California’s top-selling weed brand last year.

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Craig Giammona ~ Bloomberg.com

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