Drinks infused with marijuana-derived compounds could swell to become a $600 million market in the U.S. within the next four years, outpacing the growth of other categories of retail cannabis products, according to analysts at Canaccord Genuity.
Beverages with CBD or THC ingredients could grow to capture about 20 percent of the U.S. market for edible pot products by 2022, up from 6 percent of edibles sold now, Canaccord’s Bobby Burleson wrote in a note.
It’s an opportunity mainstream beer and soda makers are eager to take part in -- Corona-parent Constellation Brands Inc. became the largest stakeholder in Canadian pot cultivator Canopy Growth Corp. earlier this year, while Molson Coors Canada formed a joint venture with Hexo Corp. Also, Coca-Cola Co. said it’s exploring the idea.
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Courtney Dentch ~ Bloomberg.com ~