Coke’s possible foray into the marijuana sector comes as beverage makers are trying to add cannabis as a trendy ingredient while their traditional businesses slow.

Aurora Cannabis Inc. led pot stocks higher after Coca-Cola Co. said it’s eyeing the cannabis drinks market, becoming the latest beverage company to tap into surging demand for marijuana products as traditional sales slow.

Coca-Cola says it’s monitoring the nascent industry and is interested in drinks infused with CBD -- the non-psychoactive ingredient in marijuana that treats pain but doesn’t get you high.

The Atlanta-based soft drinks maker is in talks with Canadian marijuana producer Aurora Cannabis to develop the beverages, according to a report from BNN Bloomberg Television.

Click here to read the complete article

Jen Skerritt and Craig Giammona ~ Bloomberg.com

Recent News Articles

Monday April 22

Mass. veterans want to expand marijuana access to help curb opioid crisis - Cannabis News

in Activism

by Bruce Kennedy - Editor in Chief

As the state’s opioid epidemic claims the lives of veterans at three times the rate…

997 hits

Monday April 22

Carl’s Jr. CBD Burgers Go Over Big in Denver - Cannabis News

in 420 Specific

by Bruce Kennedy - Editor in Chief

In case you had any doubt about how mainstream and corporate 4/20 has become, you…

1062 hits

Monday April 22

Michigan County says no to drug tests for employees suspected to be high on marijuana…

in Law & Crime

by Bruce Kennedy - Editor in Chief

The Kalamazoo County Board of Commissioners voted down a proposal to add the word “marijuana”…

1060 hits

Monday April 22

Vancouver’s 60,000-strong 4/20 event still an outlaw - Cannabis News

in 420 Specific

by Bruce Kennedy - Editor in Chief

The city’s first 4/20 event since Canada’s legalization of recreational cannabis drew a record turnout…

1138 hits

Monday April 22

Generation Z Americans will be the Ultimate Cannabis Consumers - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

“They’re growing up in a world where cannabis is completely normal.”

1369 hits