William Wrigley jnr II, the heir to the Wrigley chewing gum fortune, is jumping into the marijuana business.

Wrigley led a $65 million equity financing into Surterra Wellness, a Florida-based medical marijuana company, through his personal investment firm.

Wrigley will also become the chair of Surterra's board. The company plans to use the funds to expand into new state markets — and make a push into the competitive recreational market.

Known as Beau, Wrigley left the eponymous chewing gum company after orchestrating the company's sale to Mars Inc.

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Jeremy Berke ~ Business Insider ~

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