The Canadian unit of Molson Coors Brewing Co said on Wednesday it will form a joint venture with marijuana-producer Hydropothecary Corp to make non-alcoholic, cannabis-infused drinks for the Canadian market.

Toronto-based Molson Coors Canada Inc is the latest brewer looking to capitalize on Canada’s decision to legalize recreational marijuana later in the year, a market industry watchers say could be worth $5 billion to $10 billion.

If legalized, Canada would become the first major economy to do so and its rollout is being closely watched by global investors, who have already poured billions into Canadian marijuana firms.

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Reuters

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