“Will people look for a brand of cannabis? Or will people look for a particular dispensary? Or a particular device? At the moment, many consumers are still learning how to approach the market, so things are very in flux."

It’s the cannabinoid calm before the storm.

Cannabis industry observers feel we’re on the threshold of what could be a branding battle.

“There will eventually be a power struggle between retail brands, product brands and device brands,” says Tim Calkins, clinical professor of marketing at Kellogg School of Management at Northwestern University.

Click here to read the complete article

Paul Talbot ~ Forbes.com

Recent News Articles

Wednesday March 27

Can medicinal cannabis treat the tics in Tourette syndrome? - Cannabis News

in Medical News

by Bruce Kennedy - Editor in Chief

A pioneering clinical trial investigating medicinal cannabis as a potential treatment for people living with…

711 hits

Wednesday March 27

Ohio: Columbus’ first medical marijuana dispensary opens - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

About 30 people waited in line Tuesday morning to shop in central Ohio’s first medical…

1858 hits

Wednesday March 27

CBD Expected to Have Explosive Growth In European Union - Cannabis News

in World News

by Bruce Kennedy - Editor in Chief

The market has been slower to grow than it has in the US. But that’s…

1781 hits

Wednesday March 27

4 Tips to Navigate the Hemp Gold Rush - Cannabis News

in Cannabis News

by Bruce Kennedy - Editor in Chief

Here’s what you need to know to protect your investment even as smart leaders work…

2129 hits

Thursday March 28

Pot & Real Estate: Port Hueneme's marijuana industry has commercial property values blazing - Cannabis…

in Real Estate

by Bruce Kennedy - Editor in Chief

Call it the “pot premium.” It’s driving up commercial real estate prices in the little…

1429 hits