“Branding of cannabis will be more important than ever. Up till now providers and growers have relied on logos and packaging, which are only the beginning in this category."

Looks matter to those shopping for sativas, indicas and hybrids: about 88% of them want to look out for cannabis brands with strong positioning and design that comes across as 'successful' and 'professional'.

This was one of a variety of findings from a recent survey conducted by Brand Keys, a research consultancy for brand engagement and customer loyalty. 

Click here to read the complete article

Bennett D. Bennett ~ TheDrum.com

Recent News Articles

Saturday August 24

California Says Its Cannabis Revenue Has Fallen Short Of Estimates, Despite Gains

in U.S. News

by Mike Fuller

California's cannabis excise tax generated only $74.2 million in the second quarter of 2019, the…

151 hits

Saturday August 24

CBD Companies Positioning Themselves For Cannabis Legalization

in Cannabis News

by Mike Fuller

Recreational cannabis use is illegal in the majority of US states, but the relaxation of…

617 hits

Monday August 26

DEA Announces It Will Finally Take Action On Marijuana Grower Applications - Cannabis News

in Politics

by Bruce Kennedy - Editor in Chief

The Drug Enforcement Administration (DEA) announced on Monday that is is taking steps to expand…

126 hits

Monday August 26

How much pot in that brownie? Chocolate can throw off tests - Cannabis News

in Science

by Bruce Kennedy - Editor in Chief

Chocolate can throw off potency tests so labels aren’t always accurate, and now scientists are…

144 hits

Monday August 26

Former Red Wing Darren McCarty joins marijuana company, says pot saved his life - Cannabis…

in Sports

by Bruce Kennedy - Editor in Chief

Since becoming a leading voice on marijuana, claiming the plant saved his life from certain…

137 hits