Legal cannabis is projected to be a $21 billion market in the U.S. by 2021, and providers of recreational pot are gearing up for consumer demand. 

Players in the cannabis sector from growers and retail dispensaries to tech delivery mechanisms are starting to look less like fringe players and more like consumer brands.

In recent months, many have recruited marketing VPs with traditional consumer brand experience, hired their first PR firms, or launched branding pushes.

To target recreational users, Grown Rogue on Friday debuted a website and branding that aims to market their marijuana flower, oils, and concentrates as easy, consumer-friendly product choices. 

Click here to read the complete article

Chris Daniels ~ PRWeek.com

Recent News Articles

Wednesday March 27

Can medicinal cannabis treat the tics in Tourette syndrome? - Cannabis News

in Medical News

by Bruce Kennedy - Editor in Chief

A pioneering clinical trial investigating medicinal cannabis as a potential treatment for people living with…

712 hits

Wednesday March 27

Ohio: Columbus’ first medical marijuana dispensary opens - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

About 30 people waited in line Tuesday morning to shop in central Ohio’s first medical…

1863 hits

Wednesday March 27

CBD Expected to Have Explosive Growth In European Union - Cannabis News

in World News

by Bruce Kennedy - Editor in Chief

The market has been slower to grow than it has in the US. But that’s…

1783 hits

Wednesday March 27

4 Tips to Navigate the Hemp Gold Rush - Cannabis News

in Cannabis News

by Bruce Kennedy - Editor in Chief

Here’s what you need to know to protect your investment even as smart leaders work…

2155 hits

Thursday March 28

Pot & Real Estate: Port Hueneme's marijuana industry has commercial property values blazing - Cannabis…

in Real Estate

by Bruce Kennedy - Editor in Chief

Call it the “pot premium.” It’s driving up commercial real estate prices in the little…

1431 hits