As marijuana legalization continues across the country, weed is becoming increasingly mainstream. 

However, as much as the stoner stereotype has evolved into a broader label that also encompasses CEOs, educated millennials, and the Spicolis of the world, it still has a negative connotation.

Industry leaders have quickly learned that destigmatizing marijuana use begins with educating the public, but Adrian Sedlin of Canndescent has figured out that, as with anything, it's really all about branding.

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Nicole Yi ~ PopSugar.com via 420Intel.com

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