In a first for the cannabis industry, CNN, Fox News, MSNBC, Viceland, the Weather Channel, Headline News, and Fox Business are now airing a national advertisement for a cannabis law firm.

The Hoban Law Group, a national firm that specializes in hemp, medical marijuana, and adult-use cannabis issues, worked with Denver-based producer DCP Media to create a spot that met the requirements of a variety of networks. It wasn’t easy.

Bob Hoban, the firm’s founder and namesake, told Leafly the networks wanted to make sure “we didn’t hit people over the head with the word ‘marijuana.’

So in the ad we talk about industrial hemp, and the medical and adult use marketplaces. They asked us not to flash a lot of marijuana plants, which was fine, that’s not our M.O. anyway.”

Click here to read the complete article

Bruce Barcott ~ Leafly.com

 

Recent News Articles

Wednesday April 24

Social Life Network's MjLink looking to shake up the cannabis sector with conference

in Finance

by Bruce Kennedy - Editor in Chief

Social LIfe Network (OTCQB:WDLF) CEO Ken Tapp and MjLink President George Jage sat down with…

2012 hits

Thursday April 25

USDA Accepting Applications For Hemp Intellectual Property Protection - Cannabis News

in Cannabis News

by Bruce Kennedy - Editor in Chief

The U.S. Department of Agriculture (USDA) announced on Wednesday that hemp cultivators can officially apply…

2039 hits

Thursday April 25

How to Grow Marijuana Sustainably With Korean Natural Farming - Cannabis News

in Culture & Arts

by Bruce Kennedy - Editor in Chief

Korean Natural Farming (KNF) is a blueprint for an alternative way to farm outdoors among…

2153 hits

Thursday April 25

Inside the Only Pot Research Farm in Washington State - Cannabis News

in Science

by Bruce Kennedy - Editor in Chief

Verda Bio won the state's first pot research license last November, giving the company special…

2109 hits

Thursday April 25

Canada: Alcohol and cannabis companies form pot-beverage group to push changes - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

A group of alcohol and cannabis companies have formed an industry alliance to push for…

2164 hits