Canndescent's Instagram page looks like that of a luxury lifestyle company.

It features chic people doing yoga, painting, working out, surfing, partying and reading in the bathtub.

Canndescent is a cannabis company. It grows and sells weed. Adrian Sedlin, a graduate of Harvard Business School and the founder and CEO of Canndescent, wants to make pot sophisticated.

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Catherine Clifford ~ CNBC.com

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