A good PR manager can do a lot for a company. This is especially true for cannabis businesses, which fight with stigma, colliding regulatory and legal frameworks, lack of financing and an inability to advertise their products and services through traditional channels.

 It's not unusual to hear people say public relations firms have no real purpose.

“They charge me to get me press coverage, which is ultimately free,” a mid-cap CEO told Benzinga in a recent event in New York. He had a point.

The thing is, his understanding of what PR firms do was quite limited. Actually, very few people know what people in the public relations business do. 

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Javier Hasse ~ Benzinga.com