A good PR manager can do a lot for a company. This is especially true for cannabis businesses, which fight with stigma, colliding regulatory and legal frameworks, lack of financing and an inability to advertise their products and services through traditional channels.

 It's not unusual to hear people say public relations firms have no real purpose.

“They charge me to get me press coverage, which is ultimately free,” a mid-cap CEO told Benzinga in a recent event in New York. He had a point.

The thing is, his understanding of what PR firms do was quite limited. Actually, very few people know what people in the public relations business do. 

Click here to read the complete article

Javier Hasse ~ Benzinga.com

 

Recent News Articles

Monday April 29

Maine’s marijuana dilemma: ‘Cannabiz’ poised to grow, but in a holding pattern - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

Maine has no legal market for recreational cannabis, more than two years after it became…

902 hits

Monday April 29

This Mom Entrepreneur Is Developing Medicinal Cannabis to Treat Kids With Autism - Cannabis News

in Activism

by Bruce Kennedy - Editor in Chief

Erica Daniels has dedicated her life to teaching families how cannabis can help their kids…

1342 hits

Monday April 29

How some athletes use marijuana get into the zone - Cannabis News

in Sports

by Bruce Kennedy - Editor in Chief

A THC high is widely considered similar to that of the "runner's high" that long-distance…

1339 hits

Monday April 29

Slow and steady growth for New Mexico hemp industry - Cannabis News

in Cannabis News

by Bruce Kennedy - Editor in Chief

For years proponents of legalized industrial hemp have praised the plant for its reportedly numerous…

1670 hits

Tuesday April 30

Marijuana Investor Gives $9 Million To Harvard And MIT For Cannabis Science - Cannabis News

in Science

by Bruce Kennedy - Editor in Chief

In what is believed to be the largest private gift yet to support scientific research…

982 hits