Emphasizing the need to honor California’s farmers and their unique challenges, The California Way advertising blitz is supplemented by digital ad placements on Facebook, Twitter and Instagram.

As full legalization of marijuana sales ramps up over the next two years in California, there is growing concern that corporate interests will hold sway over the state’s cannabis farmers.

To address that concern and in advance of April 20, considered by those in the weed culture to be a national holiday, Flow Kana, a marijuana delivery service founded in 2015, is launching an advertising blitz with omnichannel marketing.

The new ad campaign, titled "The California Way," uses images and quotes from actual California cannabis farmers to personify the tens of thousands of individuals, families and collectives who together comprise California’s most lucrative agricultural industry.

Click here to read the complete article

Nina Lentini ~ MediaPost.com ~

Recent News Articles

Friday June 21

Congress Votes To Block Feds From Enforcing Marijuana Laws In Legal States - Cannabis News

in Politics

by Bruce Kennedy - Editor in Chief

The House of Representatives approved a far-reaching measure on Thursday to prevent the Department of…

283 hits

Friday June 21

57% of Arthritis Patients Have Tried Cannabis. 90% Found It Helped - Cannabis News

in Medical News

by Bruce Kennedy - Editor in Chief

A new survey of more than 1,000 arthritis patients found that 57% of those questioned…

412 hits

Friday June 21

New York state decriminalizes marijuana after legalization fails - Cannabis News

in Law & Crime

by Bruce Kennedy - Editor in Chief

Efforts to legalize marijuana in New York state have failed, so lawmakers did the next…

335 hits

Friday June 21

Report: How Legal Cannabis Affects U.S. Snacking Industry - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

Shifting cannabis laws present new opportunities for food and beverage markets.

359 hits

Monday June 24

Could CBD Fight Superbugs? Marijuana Compound Shows Promise As an Antibiotic - Cannabis News

in Medical News

by Bruce Kennedy - Editor in Chief

The quest for new antibiotics has led researchers to a surprising candidate: the marijuana compound…

256 hits