Emphasizing the need to honor California’s farmers and their unique challenges, The California Way advertising blitz is supplemented by digital ad placements on Facebook, Twitter and Instagram.

As full legalization of marijuana sales ramps up over the next two years in California, there is growing concern that corporate interests will hold sway over the state’s cannabis farmers.

To address that concern and in advance of April 20, considered by those in the weed culture to be a national holiday, Flow Kana, a marijuana delivery service founded in 2015, is launching an advertising blitz with omnichannel marketing.

The new ad campaign, titled "The California Way," uses images and quotes from actual California cannabis farmers to personify the tens of thousands of individuals, families and collectives who together comprise California’s most lucrative agricultural industry.

Click here to read the complete article

Nina Lentini ~ MediaPost.com ~

Recent News Articles

Wednesday April 24

As Cannabis Goes Mainstream, Are Celebrity Brands The Future Of The Industry? - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

The rush of celebrities to the cannabis space shows how cannabis is now accepted in…

966 hits

Wednesday April 24

Uganda set to export marijuana to Canada and Germany in $160m deal - Cannabis News

in World News

by Bruce Kennedy - Editor in Chief

Though it is still illegal to use marijuana in Uganda, the government in its bid…

1106 hits

Wednesday April 24

Keeping Score: Major League Sports’ Stance on Cannabis - Cannabis News

in Sports

by Bruce Kennedy - Editor in Chief

When players from the Stanley Cup winning team skate off the ice after their final…

2162 hits

Wednesday April 24

Five Ways to Reduce the Cannabis Industry's Environmental Impact - Cannabis News

in Cannabis News

by Bruce Kennedy - Editor in Chief

The cannabis industry has a packaging problem. In fact, more broadly speaking, it has a…

2408 hits

Wednesday April 24

Social Life Network's MjLink looking to shake up the cannabis sector with conference

in Finance

by Bruce Kennedy - Editor in Chief

Social LIfe Network (OTCQB:WDLF) CEO Ken Tapp and MjLink President George Jage sat down with…

2003 hits