If other products can be rebranded, why not marijuana? After all, it's an industry that's expected to reach $44 billion in sales by 2020.

Unfortunately, advertisers are reluctant to be associated with the pot business because of its murky legal status.

It doesn't help that the public's negative perception of the product has been shaped over the decades by everything from the 1930s' anti-pot movie "Reefer Madness" to the late Nancy Reagan's "Just Say No" campaign during the 1980s as well as more recent efforts by opponents of legalization.

Now, however, a partnership between High Times magazine, the bible of cannabis enthusiasts for more than four decades, and advertising firm Sparks & Honey aims to show these marketers what they're missing.

Click here to read the complete article

Jonathan Berr ~ CBSNews.com ~

Recent News Articles

Monday May 20

State Treasurers Group Endorses Marijuana Banking Legislation - Cannabis News

in Politics

by Bruce Kennedy - Editor in Chief

A group representing state treasurers and finance officials is formally calling on Congress to pass…

742 hits

Monday May 20

At Vt. Cannabis And Hemp Convention, Some Businesses Having #FOMO - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

The Vermont Cannabis and Hemp Convention took place at the Champlain Valley Expo this weekend.

781 hits

Monday May 20

Arizona Farmers Can Begin Growing Hemp in June - Cannabis News

in Cannabis News

by Bruce Kennedy - Editor in Chief

Arizona farmers can begin planting hemp in early June. Hemp industry applications are due by…

1734 hits

Monday May 20

Cannabis-brewed Beer Prepares to Enter the New Canadian Market - Cannabis News

in World News

by Bruce Kennedy - Editor in Chief

The world’s first beer brewed from cannabis will be ready when Canada legalizes cannabis beverages…

1255 hits

Tuesday May 21

Poll: Most of Illinois says marijuana should be legal - Cannabis News

in Politics

by Bruce Kennedy - Editor in Chief

A new poll by Global Strategy Group on behalf of Think Big Illinois, says a…

925 hits