Leafs by Snoop packaging. Image: Pentagram

DENVER (AP) -- Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine. As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there's a scramble to brand and trademark pot products.

The celebrity endorsements are just the latest attempt to add cachet to a line of weed. Snoop Dogg calls his eight strains of weed "Dank From the Doggfather Himself."

Nelson's yet-to-be-released line says the pot is "born of the awed memories of musicians who visited Willie's bus after a show."

The pot industry's makeshift branding efforts, from celebrity names on boxes of weed to the many weed-themed T-shirts and stickers common in towns with a legal marijuana market, show the industry taking halting steps toward the mainstream.

Click here to read the complete article

Kristen Wyatt ~ Associated Press ~

Recent News Articles

Monday March 09

50 State Banking Associations Demand Senate Vote On Marijuana Banking Legislation - Cannabis News

in Finance

by Bruce Kennedy - Editor in Chief

Banking associations from 49 states and Puerto Rico sent a letter to the chairman and…

1466 hits

Monday March 09

Missouri Patients And Caregivers Learn The Basics Of Growing Marijuana At Home - Cannabis News

in Cannabis News

by Bruce Kennedy - Editor in Chief

About a dozen people gathered around a table in a St. Louis conference room Saturday…

1864 hits

Monday March 09

Pennsylvania set to launch marijuana research at 8 universities - Cannabis News

in Science

by Bruce Kennedy - Editor in Chief

Research teams from eight Pennsylvania medical schools are preparing medical marijuana studies in collaboration with…

3268 hits

Tuesday March 10

First recreational pot shop in a major East Coast city opens - Cannabis News

in Top Stories

by Bruce Kennedy - Editor in Chief

Boston’s first pot shop opened Monday, marking the first recreational marijuana store to open in…

3132 hits

Tuesday March 10

USDA Secretary Blames DEA For Strict Hemp Rules - Cannabis News

in CBD & Hemp

by Bruce Kennedy - Editor in Chief

The head of the U.S. Department of Agriculture (USDA) recently said that the Drug Enforcement…

3114 hits