Downtown Denver and Mount Evans. Image: Bryan Simmons via Wikimedia Commons

A recent Colorado Tourism Office survey of summer travelers shows 48 percent were influenced by legal recreational pot.

Marijuana businesses have long proclaimed that cannabis is drawing visitors to Colorado. Now they have proof.

A study commissioned by the Colorado Tourism Office and presented to the office's board of directors on Wednesday shows legal weed as a growing motivator for trips to Colorado — conflicting with the mantra of tourism officials statewide that savvy marketing alone is responsible for record visitation and spending in the past two years.

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Jason Blevins ~ The Denver Post ~

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