Fashion

Remember that sophomore girl who could make a bong with an apple? Brett Heyman’s got her beat.

As the cannabis market broadens to include the minivan segment of the population, luxury brands like Barneys are hoping to take up the mantle of cool in the cannabis space.

The son of immigrants from Hong Kong, Clement Kwan created Beboe in California because he loves ‘the plant, the industry, and everything about it.’

Sherbinskis, a favorite in hip-hop circles, is opening a store in Los Angeles that will sell fashion, along with cannabis.

It’s the first high-end fashion brand that has entered the cannabis market, which is currently valued at around $6 billion, but is expected to reach $146.4 billion by 2024 as more states move to legalize it.

"What we’re most excited about is the branding landscape in cannabis.”

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