Fashion

It’s the first high-end fashion brand that has entered the cannabis market, which is currently valued at around $6 billion, but is expected to reach $146.4 billion by 2024 as more states move to legalize it.

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"What we’re most excited about is the branding landscape in cannabis.”

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As the cannabis market broadens to include the minivan segment of the population, luxury brands like Barneys are hoping to take up the mantle of cool in the cannabis space.

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The apparel industry is increasingly being scrutinized for its sustainability (or lack thereof), from raw materials use through manufacturing all the way to retail.

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Sherbinskis, a favorite in hip-hop circles, is opening a store in Los Angeles that will sell fashion, along with cannabis.

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Beyond treating weed as a wellness product, these businesses are drawing increasing comparisons to fashion ones, and that's no accident.

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