The partnership is the first of its kind between a luxury fashion house and a cannabis brand.

M Missoni is partnering with Los Angeles-based cannabis brand Pure Beauty to debut custom cannabis cigarettes in the fashion brand’s iconic zigzag patterns.

The THC-containing pre-rolls will debut during M Missoni’s Feb. 4 event at L.A. landmark Pink’s Hot Dogs.

Although CBD products have been a mainstay in fashion show gift bags and at events for several seasons, this partnership on psychoactive THC products is the first of its kind between a luxury fashion house and a cannabis brand.

Click here to read the complete article

Booth Moore ~ WWD.com

Recent News Articles

Tuesday January 28

New Hampshire Lawmakers Approve Marijuana Legalization Bill - Cannabis News

in Top Stories

by Bruce Kennedy - Editor in Chief

A New Hampshire House committee approved a bill on Tuesday that would legalize marijuana for…

1253 hits

Tuesday January 28

Cannabis can help save the bees: Cornell University - Cannabis News

in Science

by Bruce Kennedy - Editor in Chief

Hemp might prove more useful to bees than humans, and that’s saying a lot.

1473 hits

Tuesday January 28

Hotels Are Confused by Rise of Legal Marijuana: Opportunity or Liability? - Cannabis News

in Travel

by Bruce Kennedy - Editor in Chief

The legalization of marijuana in many states is becoming an increasingly perplexing challenge for one…

1470 hits

Tuesday January 28

British architects build a low-carbon home using hemp - Cannabis News

in CBD & Hemp

by Bruce Kennedy - Editor in Chief

The two-story Flat House was designed as a hemp-based construction prototype, with the intention of…

1377 hits

Wednesday January 29

Israel exports medical cannabis for first time - Cannabis News

in World News

by Bruce Kennedy - Editor in Chief

Medical cannabis products were exported from Israel for the first time this week, one year…

1002 hits