As the cannabis market broadens to include the minivan segment of the population, luxury brands like Barneys are hoping to take up the mantle of cool in the cannabis space.

There’s been plenty of talk about how cannabis has gone mainstream.

With the majority of states legalizing some form of cannabis use and last year’s Farm Bill permitting industrial hemp growth in the U.S. again, cannabis advocates are now turning their attention towards the end of federal prohibition.

The fallout of cannabis transforming from the pinnacle of the counterculture to something over 6-in-10 Americans support legalizing presents a new problem for cannabis retailers.

Click here to read the complete article

Andre Bourque ~ Forbes.com

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