"What we’re most excited about is the branding landscape in cannabis.”

When it comes to luxury apparel brands tapping into the growing popularity of pot, there hasn’t been much movement beyond the enthusiastic embrace of the marijuana-leaf motif.

One need look no further than the diamond- and emerald-encrusted, 18-karat white-gold Happy Leaves necklace Bulgari introduced last year or the green gown from Viktor & Rolf’s spring and summer 2019 couture collection with the instantly recognizable seven-point cannabis sativa leaf emblazoned across the front.

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Adam Tschorn ~ Los Angeles Times ~

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