"We're going to see bigger names in Hollywood branding cannabis," says one expert, with only morality clauses — and the federal government — impeding the way.

As of Jan. 1, the Golden State's green rush is legit. Although licensing issues will tie up some retailers for several more months, there already is money to be made in Hollywood with recreational pot.

California's legalized sales revenues could reach $20 billion in 2018, according to cannabis financial site Green Market Report, opening up opportunities for celebrity branding and endorsement deals and placing weed brands in line with fashion and liquor brands for event sponsorship and product placement. 

Click here to read the complete article

Booth Moore ~ HollywoodReporter.com

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