"We're going to see bigger names in Hollywood branding cannabis," says one expert, with only morality clauses — and the federal government — impeding the way.

As of Jan. 1, the Golden State's green rush is legit. Although licensing issues will tie up some retailers for several more months, there already is money to be made in Hollywood with recreational pot.

California's legalized sales revenues could reach $20 billion in 2018, according to cannabis financial site Green Market Report, opening up opportunities for celebrity branding and endorsement deals and placing weed brands in line with fashion and liquor brands for event sponsorship and product placement. 

Click here to read the complete article

Booth Moore ~ HollywoodReporter.com

Recent News Articles

Wednesday November 13

Georgia medical marijuana program starts after 7-month wait - Cannabis News

in Cannabis News

by Bruce Kennedy - Editor in Chief

Georgia’s top elected leaders moved forward Tuesday with a program to provide medical marijuana to…

1491 hits

Wednesday November 13

'I was in chronic pain. Medicinal cannabis gave me my personality back' - Cannabis News

in Medical News

by Bruce Kennedy - Editor in Chief

Lara Smith is a former nurse in the UK who relies on medicinal cannabis for…

2092 hits

Wednesday November 13

Can Industrial Hemp Make Automobiles More Green? - Cannabis News

in CBD & Hemp

by Bruce Kennedy - Editor in Chief

Unlike petrochemical-based lubricants, hemp is a renewable resource that actually reduces carbon dioxide in the…

2040 hits

Wednesday November 13

Israeli government throws its weight behind medical cannabis sector - Cannabis News

in World News

by Bruce Kennedy - Editor in Chief

With the issuance of a wide-ranging ministry report on the medical cannabis industry, Israel is…

2210 hits

Thursday November 14

Michigan recreational marijuana retail sales to begin Dec. 1 - Cannabis News

in Top Stories

by Bruce Kennedy - Editor in Chief

Michigan residents will be able to legally purchase marijuana from stores beginning Dec. 1, the…

2091 hits