Williams, 60, has long used medical marijuana in an effort to manage the chronic pain stemming from his Multiple Sclerosis, with which he was diagnosed in 1999.

TV personality Montel Williams is kicking a new weed-based business venture into high gear.

The longtime talk show host is set to launch a medical marijuana line called LenitivLabs at a cannabis convention in Los Angeles on Thursday, according to a press release.

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Peter Sblendorio ~ NYDailyNews.com ~

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