From caps with stitched cigarette-holders to durumagi coats with spliff pockets, Sundae School’s clothes combines counter-cultural elements with traditional Korean and Western culture.

South Korea, education, religion, and marijuana. See the odd one out?

Sundae School, a Seoul-based streetwear brand inspired by stoner culture, brings together these four seemingly-dissimilar elements into fashion.

The young Korean-American siblings who founded the company have garnered attention in the U.S. since they launched the brand in New York on April 20, widely known in the U.S. as ‘weed day.’

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Rachael Oh ~ KoreaExpose.com

 

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