Among beauty brands, CBD is becoming the next “it” ingredient incorporated into buzzy new products that hydrate skin, relieve swollen spots, and reduce under-eye bags.

When CAP Beauty launched a new dietary supplement in August, the retailer didn’t send beauty magazine editors any promotional cupcakes or cookies. Instead, they sent pot brownies.

The desserts—non-psychoactive, they didn’t get anyone high—were made with CAP’s The Daily Hit, an oil-based supplement made with the cannabinoid cannabidiol (CBD).

CBD has been shown in pre-clinical studies to have antioxidant and anti-inflammatory benefits and, unlike other popular cannabinoids (like tetrahydrocannabinol, which is psychoactive), it’s legal in all 50 US states.

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Noël Duan ~ Quartzy.qz.com ~

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