Leafs by Snoop packaging. Image: Pentagram via TheAtlantic.com

Leafs by Snoop is using design to make marijuana appeal to upscale consumers.

Goodbye, plastic baggies: Snoop Dogg’s new line of marijuana products, Leafs by Snoop, looks like it’d be right at home amongst the artisanal chocolate bars at Whole Foods or the all-natural lotions at Kiehl’s.

 

And that’s no surprise, considering that the packaging was created by the powerhouse design firm Pentagram.

The investment in design is about much more than pretty labels or distinctive branding.

Click here to read the complete article

Katherine Schwab ~ The Atlantic ~

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