The marijuana industry has a bone to pick with the media, and it involves beanies, tie-dye tees, and Sean Penn's iconic character, Jeff Spicoli.

In an interview with Tech Insider, Sharda Sekaran, managing director of communications at the Drug Policy Alliance, said she's tired of clicking links to articles about the cannabis industry and seeing photos of stereotypical stoners splashed across the page.

"There's still a major bias on who the marijuana user might be," Sekaran says. "They don’t always look like the guy from 'Fast Times at Ridgemont High.'"

There are some 2.5 million legal cannabis users in the US, which means the lazy, bong-ripping hippies we see in television, movies, and stock images no longer represent the average smoker — if they ever did in the first place.

Click here to read the complete article

Melia Robinson ~ Tech Insider ~

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