Pot advertising may hold great promise for the future. But at present that promise is, if you’ll excuse the pun, mostly smoke.

Emphasizing the need to honor California’s farmers and their unique challenges, The California Way advertising blitz is supplemented by digital ad placements on Facebook, Twitter and Instagram.

Yes on 1, the campaign to legalize and regulate marijuana for recreational use in Maine, has launched their first TV ad.

Yes on 1, the campaign to legalize and regulate marijuana for recreational use in Maine, has launched their first TV ad.

Advocates to legalize marijuana in Vermont are ramping up the pressure on the Legislature today by announcing an old fashioned marketing campaign.

Advocates to legalize marijuana in Vermont are ramping up the pressure on the Legislature today by announcing an old fashioned marketing campaign.

Newspapers in half the states are breaking the law if they mail publications containing ads for marijuana products — even though the states have legalized pot, the U.S. Postal Service said last week.

If other products can be rebranded, why not marijuana? After all, it's an industry that's expected to reach $44 billion in sales by 2020.

The 2016 election helped pave the way.