New research by a national marketing strategy firm has turned up some surprising findings about Gen X and Millennial cannabis consumers.

From new packaging to celebrity endorsements, this is how you'll buy weed once it's legal everywhere.

Tying a celebrity's name to a brand can be a big deal for marketing. You see it with sportswear and cosmetics all the time.

There's a long and not-very-proud tradition of anti-drug advertising that gets ridiculed for missing the mark with young audiences.

Pot advertising may hold great promise for the future. But at present that promise is, if you’ll excuse the pun, mostly smoke.

The official Bob Marley cannabis brand, Marley Natural, will launch its official collection of premium cannabis flowers and oils next week in Washington state, joining an ever-growing group of celebrity cannabis companies that are now competing in the market.

Marijuana distributors are already lining up to pick brand names for their buds once sales become legal in 2018.

Elaborate tales about 10 of your favorite ganja genotypes.

DENVER (AP) -- Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine. As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there's a scramble to brand and trademark pot products.

Brands are looking to capitalize on the potential outcomes of Election Day, where voters in a number of states could legalize cannabis, creating massive new markets overnight.

Bruce Kennedy ~ Weedworthy ~

How good communications from your cannabis business can help advance the national dialogue on marijuana legalization.

For freelance art director Monica Lo, weed isn't just a cure for creative woes, it's also her burgeoning part-time business.

The next best thing to smoking a joint with the late writer.

Marketing cannabis through celebrity and pro athlete endorsements is a relatively new and unstudied concept.

SAN FRANCISCO (CBS SF) — Ever since Californians voted to legalize marijuana, more people are embracing it – especially women.

In case you weren’t aware, subscription boxes are all the rage these days. And as medical marijuana becomes more mainstream, so are smoking accessories.

Pristine environs of Malibu host premium cannabis farmers’ market, enlightening speakers and gourmet canna-dinners.

In California, seniors are getting together to sample weed-laced lip balms, topical ointments, and tinctures in Mary Kay-style parties at their retirement communities.

Leafs by Snoop is using design to make marijuana appeal to upscale consumers.

Goodbye, plastic baggies: Snoop Dogg’s new line of marijuana products, Leafs by Snoop, looks like it’d be right at home amongst the artisanal chocolate bars at Whole Foods or the all-natural lotions at Kiehl’s.

Later this month cannabis industry professionals will put down their lighters and pick up their golf clubs as the second annual Fore Twenty Golf Tournament comes to Portland on June 30th.

The players are investing in sharp packaging, refined logos, retail design and the talent to build on their progress.

The marijuana industry has a bone to pick with the media, and it involves beanies, tie-dye tees, and Sean Penn's iconic character, Jeff Spicoli.

Marketers want to transform the image of marijuana so that it competes with scores of products already in liquor stores, markets and pharmacies.

The 2016 election helped pave the way.

LAS VEGAS (KSNV News3LV) — Country music legend and marijuana advocate Willie Nelson launched a new line of marijuana products in Las Vegas this week.

Wiz Khalifa is setting his sights high: The rapper is entering the big weed business.