Tying a celebrity's name to a brand can be a big deal for marketing. You see it with sportswear and cosmetics all the time.

TUCSON – Snoop Dogg visited a Tucson marijuana dispensary and talked about legalization before his concert Thursday. The rapper took photos with fans at Purple Med Wellness Center. He has launched new products he is selling to dispensaries.

His commitment to the herb coupled with his thriving decades-long career has gone a long way to helping Americans rethink what they know about the drug.

Leafs by Snoop is using design to make marijuana appeal to upscale consumers.

Goodbye, plastic baggies: Snoop Dogg’s new line of marijuana products, Leafs by Snoop, looks like it’d be right at home amongst the artisanal chocolate bars at Whole Foods or the all-natural lotions at Kiehl’s.