New research by a national marketing strategy firm has turned up some surprising findings about Gen X and Millennial cannabis consumers.

NYU study seeks to understand the prevalence of use in older adults.

NYU study seeks to understand the prevalence of use in older adults.

Mike Salman’s party is one where the food and the company are as important as the THC.

While it’s not yet on calendars, April 20 has become the unofficial holiday of marijuana, particularly in the growing number of states where pot has been decriminalized for recreational use.

Take your clothes and accessories to a higher level.

Tired of gifting your cannabis loving friends with lighters and grinders?

Coffee and cigarettes are the classic duo. But in 2017, in many parts of the world, smoking a joint and drinking a cup of joe is seen as a healthier combo.

With music retailers getting into the dispensary business or aligning their physical location with pot shops, the long-standing symbiotic relationship between music and weed may finally be (legally) monetized.

Smoking anything before hitting the gym might seem like a bad choice, but a new California gym is betting on marijuana as a performance enhancer for its members.

With legislation legalizing marijuana expected in the spring, Eastern Ontario’s largest craft brewery is rolling around the idea of expanding into the recreational cannabis industry, its chief executive said.

Cannabis consumers are as varied as they come, and as such there are plenty of people who both toke and enjoy taking care of their health.

There are hundreds of booths at the three-day festival, which also features concerts, a grow room, carnival rides, food trucks, educational seminars and more.

DENVER - You’ve likely heard of a wine sommelier, but what about a cannabis sommelier? It’s a real thing.

Elaborate tales about 10 of your favorite ganja genotypes.

Two companies are partnering up to build an "oasis" for weed smokers, located six miles from the festival.

Marijuana has quickly turned into a non-partisan issue. Young Republicans are definitely mostly sold. According to a 2015 Pew Research survey, 63% of Republican millennials believe marijuana should be legalized. But even older conservatives are getting on board.

Marijuana has quickly turned into a non-partisan issue. Young Republicans are definitely mostly sold. According to a 2015 Pew Research survey, 63% of Republican millennials believe marijuana should be legalized. But even older conservatives are getting on board.

With the passage of California’s proposition 64, which legalized the use of marijuana for recreational use, LA luxury handbag company AnnaBis is looking to take the stink out of carrying weed.

Similar to tobacco, cannabis has always held its own mythology.

Does weed expire? Here's how long your marijuana will last .

SANTA ROSA (KPIX 5) — There was a lot of buzz surrounding the state’s biggest pot fair this weekend in Santa Rosa.

The future is now! Virtual reality technology is here and quickly improving.

“Skiing is a very creative sport…your brain just goes to this flow state where you’re not even thinking, you’re just skiing, and cannabis just helps you get into that zone.”

While there’s nothing particularly innovative about using the gloriously versatile cannabis sativa plant as a medicine, where, when, how and moreover, why we use it is, in fact, evolving.

Chefs are working with marijuana growers to chart the still-very-unscientific world of pairing food and weed.

A recent study found a 71 percent increase in the number of people older than 49 who reported using marijuana between 2006 and 2013.

One of the best things legalization has brought the style-minded set is an explosion of boutique cannabusinesses designing smoking accessories that actually fit into our lives.

California is already home to a stable of cutting-edge beauty brands.

Bob Ross, meet Bob Marley. A new Western Mass. business, Blank Cannabis Productions, has begun offering "paint and puff" parties for customers, following the statewide legalization of recreational marijuana in December.

Some Angelenos joked that the alteration reflected California’s recent vote to legalize recreational marijuana.

Some Angelenos joked that the alteration reflected California’s recent vote to legalize recreational marijuana.

14-karat gold vape pens, dank artisan grown bud, golden rolling papers, munchie-free skinny weed, and gourmet edibles are transforming a once underground trade into a luxury business.

The next best thing to smoking a joint with the late writer.

Can this be true, or have we eaten one too many edibles?

Whether it's dealing with stressful family situations or facing a holiday that isn't as swell as what you see on television, some people just need to take the edge off.

SAN FRANCISCO (CBS SF) — Ever since Californians voted to legalize marijuana, more people are embracing it – especially women.

Q&A: Kai Collins and Deena Adar talk about some of the motivation behind the 'Cannabis Moms Club' web series to tackle stigmas: 'It's opened this necessary dialogue -- especially for parents.'

The Mountain States Employers Council (MSEC) did a survey in December that indicated a shift in employer attitudes toward cannabis.

(ABC) - A majority of American adults have tried marijuana at least once in their lives, according to a new Marist poll that was conducted in partnership with Yahoo.

(ABC) - A majority of American adults have tried marijuana at least once in their lives, according to a new Marist poll that was conducted in partnership with Yahoo.

With 420 right around the corner, Nike is getting ready to release a brand new pair of kicks designed specifically for weed’s high holy day. This year’s cannabis-themed SB Dunk Highs are going with a sleek “spaced out” look.

This year marked a turning point for marijuana, both as a cultural movement and as an industry.

Public support for marijuana legalization surged in 2016, according to data just released from the General Social Survey.

Public support for marijuana legalization surged in 2016, according to data just released from the General Social Survey.

A lexical shift is happening around the word cannabis. It's a term that’s changing social norms, business, law, and government.

Forget lingerie, candy and boring flowers; this Valentine's Day, give a gift that truly keeps on giving.

Reefer madness appears to be fading into oblivion -- at least when it comes to popular attitudes. The law lags behind.