Pot advertising may hold great promise for the future. But at present that promise is, if you’ll excuse the pun, mostly smoke.

Emphasizing the need to honor California’s farmers and their unique challenges, The California Way advertising blitz is supplemented by digital ad placements on Facebook, Twitter and Instagram.

DENVER (AP) -- Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine. As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there's a scramble to brand and trademark pot products.

An anti-legalization advocate urges followers to 'report' more pages.

TRENTON, N.J. (AP) -- Three of New Jersey's five medical marijuana dispensaries have had their business pages shutdown by Facebook, cutting off what advocates call an integral place for customers to learn about which plant strains best treat their illness and where to find discounts.

Vireo Health of New York is battling Google because it blocked their digital advertising for marijuana-based drugs.

The U.S. Postal Service has warned newspapers that it is a felony to mail material that includes marijuana advertising.

The Oregon Newspaper Publishers Association forwarded the recent federal advisory to its 100 or so members this week.

ST. LOUIS (KMOX) – Show-Me Cannabis, the group pushing for legalization of pot, hopes an online commercial campaign will drum up support for medical marijuana.

The goal is to get a medicinal marijuana measure on the November 2016 ballot.

ST. LOUIS (KMOX) – Show-Me Cannabis, the group pushing for legalization of pot, hopes an online commercial campaign will drum up support for medical marijuana.

The goal is to get a medicinal marijuana measure on the November 2016 ballot.

Their only advertising guidelines now are dictated by the Oregon Health Authority

PORTLAND, Ore. (KOIN) — When Attis Trading Company advertises their marijuana shops on billboards around Portland, they follow a few basic rules.

Their only advertising guidelines now are dictated by the Oregon Health Authority

PORTLAND, Ore. (KOIN) — When Attis Trading Company advertises their marijuana shops on billboards around Portland, they follow a few basic rules.

Newspapers in half the states are breaking the law if they mail publications containing ads for marijuana products — even though the states have legalized pot, the U.S. Postal Service said last week.

The players are investing in sharp packaging, refined logos, retail design and the talent to build on their progress.

Several states voted to legalize marijuana this past Election Day but the pot business still has a gripe -- regulations.

Several states voted to legalize marijuana this past Election Day but the pot business still has a gripe -- regulations.

If other products can be rebranded, why not marijuana? After all, it's an industry that's expected to reach $44 billion in sales by 2020.

The 2016 election helped pave the way.