The parents say they are proud of their professions, but they don’t want their children to be inundated with marijuana talk — or, worse, to be judged at school by adults and children who disapprove of their parents’ work.

SAN FRANCISCO — Female leaders of the cannabis industry in the Bay Area shared their secrets of success with up-and-coming women who want to stake a claim in the business during a gathering Thursday night hosted by Women Grow.

SAN FRANCISCO (KGO) -- Thanks to changing federal and state regulations, the marijuana industry in California is booming. And now women are taking the lead and breaking through the "grass ceiling."

The newest industry in the U.S. may also be the most female-friendly.

With jurisdictions around the country legalizing pot for recreational and medicinal use, budding groups like Women Grow are rising to the forefront of what had been an illegal black market dominated by men.

So much about selling legal cannabis remains to be worked out—including the industry’s gender norms.

Female entrepreneurs are carving out a space for themselves in the burgeoning sector.

The cannabis industry is quickly becoming a magnet for female entrepreneurs.

We sat down with Women Grow CEO Heise to learn more about the organization and her plans for 2017.

The burgeoning sisterhood of Maryland's marijuana entrepreneurs gathered in the back room of a Columbia chain restaurant recently, swapping business ideas over chicken wings and cheese cubes.