The landmark outlet is looking to give back to its patients and the local community with food, festivities and significant discounts on a wide variety of selected cannabis strains.

Earlier this month a group of women in Oregon's marijuana industry came up with a plan to donate baskets complete with turkeys and the fixings for a Thanksgiving Day meal for 20 needy families in Eugene.

Earlier this month a group of women in Oregon's marijuana industry came up with a plan to donate baskets complete with turkeys and the fixings for a Thanksgiving Day meal for 20 needy families in Eugene.

Not to be outdone by much larger national retailers, Denver’s cannabis merchants are rolling out Black Friday deals of their own.

What does the legal marijuana industry have to be grateful for, as it celebrates the Thanksgiving holiday and looks ahead to 2016?

Evan Nison, president of NisonCo, a New Jersey-based public relations firm, recently asked some cannabis business leaders to comment on that subject. Here are their thoughts: