Lt. Gov. Gavin Newsom warned a conference of cannabis industry members Tuesday that they need to get involved in passing a pot legalization measure on the November ballot or the cause will be set back nationally.

Lt. Gov. Gavin Newsom warned a conference of cannabis industry members Tuesday that they need to get involved in passing a pot legalization measure on the November ballot or the cause will be set back nationally.

OAKLAND -- Roughly 3,000 people flocked to the Marriott Oakland City Center this week for a business conference that, in many ways, was just like any other.

NCIA: At no point in our nation’s history has there been more support from mainstream America for taking marijuana out of the criminal market and putting it behind a legal, regulated counter.

NCIA: At no point in our nation’s history has there been more support from mainstream America for taking marijuana out of the criminal market and putting it behind a legal, regulated counter.

The cannabis industry is trying to show a different face — one that is far from a stoner stereotype.