Country music icon Willie Nelson, long an advocate of marijuana legalization, is putting his money where his mouth (and joint) is by launching Willie’s Reserve, a new marijuana brand to be introduced in Washington and Colorado over the next few months.

You could call it the year of the cannabis consumer: retailers finally focus on UX, celebrities cater to enthusiasts, media outlets clamor for attention and a more refined world of edibles and concentrates has emerged.

From new packaging to celebrity endorsements, this is how you'll buy weed once it's legal everywhere.

Tying a celebrity's name to a brand can be a big deal for marketing. You see it with sportswear and cosmetics all the time.

When asked what he does when returning to the U.K., where cannabis is not legally used for medicinal purposes, he wryly sidestepped the question.

The official Bob Marley cannabis brand, Marley Natural, will launch its official collection of premium cannabis flowers and oils next week in Washington state, joining an ever-growing group of celebrity cannabis companies that are now competing in the market.

Don't hold your breath in hope of hearing presidential nominee Hillary Clinton or her vice presidential candidate Tim Kaine discuss marijuana at the Democratic National Convention in Philadelphia this week.

SANTA ANA – First, comedian Roseanne Barr blazed trails with her sitcom; more recently she joined the growing reality TV world as she farmed macadamia nuts in Hawaii.

On the heels of Election Day, Hollywood is talking about lighting up.

With a recent vote to legalize recreational marijuana use and "Hollyweed" vandalism of the Hollywood sign, cannabis also is at the forefront of a growing health movement in Los Angeles.

As the legality of marijuana experiences a major shift, the prevalence of CBD- and THC-infused products is becoming more mainstream for the beauty and therapeutics industries.

Marketing cannabis through celebrity and pro athlete endorsements is a relatively new and unstudied concept.

Comedian and TV personality Whoopi Goldberg announced in March she was teaming up with California edibles producer Maya Elisabeth to tackle a new medical cannabis demographic:women who suffer from menstrual cramps.

Melissa Etheridge is diving headlong into the marijuana business. Her company, Etheridge Farms, will soon be making cannabis products available for California medical patients.

Several months after the singer/songwriter’s death, his daughter and her husband are working to follow through on one of her father's last business endeavors.

Williams, 60, has long used medical marijuana in an effort to manage the chronic pain stemming from his Multiple Sclerosis, with which he was diagnosed in 1999.

The event at the iconic showbiz club, called "Medical Marijuana: Weeding out Fact from Fiction," is being presented by the Cannabis Doctors of New York.

Nelson shared a photo of himself wearing the shirt, which sports the words “Smoke Weed” and features a pot leaf decorated with Christmas lights.

Snoop Dogg will be pulling triple duty on MTV’s new pot comedy Mary + Jane.

TUCSON – Snoop Dogg visited a Tucson marijuana dispensary and talked about legalization before his concert Thursday. The rapper took photos with fans at Purple Med Wellness Center. He has launched new products he is selling to dispensaries.

Snoop Dogg, Too $Short, and Quincy Jones make key appearances in one of the first and most powerful new campaign videos for the California initiative to legalize marijuana in the November 8 general election.

His commitment to the herb coupled with his thriving decades-long career has gone a long way to helping Americans rethink what they know about the drug.

Snoop Dogg squared off against Sugar Ray Leonard on Celebrity Family Feud, and the very first question was right up Snoop’s alley.

The Game is going green as the brand ambassador for a new cannabis line.

Since it first began publishing 111 years ago, the entertainment magazine Variety has never done an issue about cannabis. That just changed.

Medical marijuana is no laughing matter for award-winning actress and comedian Whoopi Goldberg. Recently, she spoke about her cannabis brand, Whoopi and Maya, and her passion to offer cannabis as an alternative to prescriptions pills in an interview with renowned astrophysicist Neil deGrasse Tyson on his late-night talk show.

Whoopi Goldberg has had it with cramps and had it with stoner jokes, and now she’s doing something about both. Goldberg announced Wednesday that she’s launching a medical-marijuana company with Maya Elisabeth, one of the leading “canna-businesswomen” in the field, with a line of products designed to provide relief from menstrual cramps.

Women have long used over-the-counter pills to treat cramps, but the 'View' co-host has an herbal remedy: medical marijuana.

LAS VEGAS (KSNV News3LV) — Country music legend and marijuana advocate Willie Nelson launched a new line of marijuana products in Las Vegas this week.

Wiz Khalifa is setting his sights high: The rapper is entering the big weed business.

Wiz Khalifa says that it’s “better than Pokemon.” He isn’t talking about weed, though surely he thinks it is.