With the cannabis industry booming in states like Colorado, Washington and California, it may be surprising that a new startup has decided to take root in Philadelphia.

The Startup Nation’s Tel Aviv hub opened its doors on Monday to Israel’s first ever international conference on innovation in the medical cannabis industry.

Bruce Kennedy ~ WeedWorthy ~

A new company, founded by a group of microbiologists, underscores some of the new ideas and products coming out of the legal cannabis sector.

Branson’s firsthand exposure to cannabis-funded drug abuse treatment in Colorado is significant, state officials and marijuana industry representatives agree.

It’s possible that there has been no greater contributor to the cultural shift currently occurring around cannabis use in North America than the growing understanding of its medical applications.